Branding yourself as a blogger is one of the best decisions to make when you are just starting out. Branding your blog allows your readers to know who you are and what you do. Having a clear brand allows for readers to know what to expect. They won’t be confused, which will compel them to stay and be consistent readers. Here are 6 easy ways to brand your blog from the start.

Related: 7 Mistakes I Made as a New Blogger

Define Your Brand as a Blog

Your brand is how people view your products, vision, and content. It is important to set a clear brand message to your audience. Make sure you portray a clear message of your brand’s values and beliefs.

Pin Point Your Strengths

It is important to identify why people should invest in your content. Identify what sets you apart from the rest. Once you clearly define your strengths, you can use them to helps solve your audience’s problem or struggle.

Identify Your Target Audience

Think of your ideal audience. Who are you speaking to? Who do you want to read your blog content? Once you think of your ideal target audience, narrow it down to the ideal person. Describe this person’s hobbies, interest, job, salary, and the list goes on. Be very specific when thinking of your persona. Use this persona as a guide to make every decison about your blog.

Tell Your Story

Make sure you tell people what you do and why you do it. The way you share your story is important. You want to make sure that you are relatable to your audience.

Design Your Blog Look

Visuals are everything! When it come to the look of your blog, be very strategic. Pick out your blog logo, colors, and fonts. Your choices should be used to communicate your brand’s values

Be Consistent

Lastly, when branding yourself as a blogger, your brand should have an overall universal look across your multiple platforms. Brand consistency helps solidify brand recognition.